Paula Fidalgo

A product designer passionate about making digital experiences that people fall in love with

📍Living in Barcelona

In the past years, I’ve had the opportunity to work on innovative products and services, and develop projects all the way from concept development to final product, On my journey, I made valuable experiences in product discovery, and user research, applying the acquired insights in design. I am also a Lean UX advocate and have worked in agile teams.

I believe that argumentation is part of the job, and communication is key to defending the decisions in design that were made, balancing the needs of users, developers and stakeholders. I really enjoy being part of collaborative work, where we freely discuss ideas to get the best results.

One of my biggest personal goals is to travel the world and experience different cultures. I was born and raised in Brazil, have lived in Canada and now I’m living in Barcelona.

projects

live

A new shopping experience for B2W Digital’s e-commerces.

tattooz

The first Latin American tattoo artist service marketplace